As a salesperson, writing sales emails is a task you’re probably used to, and it’s no secret that they are an essential piece of your business. A successful partnership and a closed/won deal often begins with an effective and persuasive email. How you compose your emails is key.
In this post, we’ll discuss a few key components of what constitutes a perfect sales email. Fortunately for all of us in sales, writing a compelling sales email doesn’t have to be complicated!
How to write the perfect sales email
1. Create a Brief and Engaging Subject Line
We’ve all been on the receiving end of a sales email with a horrible subject line. If an email’s subject line feels generic or isn’t relevant to you, it’s going straight into your trash or spam folder before you even open it. It’s crucial that the subject line of your email be compelling enough for your prospect to click. What kind of information is going to resonate with the recipient? First impressions matter but keep it brief.
2. Engaging Opening Lines
They opened your email. Now what? It’s time for you to grab their attention and keep it. You want to include details in your opening line that are relevant to the recipient, their work, or their company so they know you drafted your email specifically for them. A great option is to open with a compelling statistic that will grab their attention. Find a need and fill it, but again, keep it brief.
3. Valuable Body Copy
Focus on keeping informative and compelling content in the body of your email. Even though this is normally the longest part of the message, you want to keep it concise. Briefly deliver your pitch and offer value to your recipient by indicating the clear benefits they will receive by utilizing your product or service.
4. Clear and Direct CTA
You want to encourage your reader to move one step closer to experiencing the value you’re promising them and to solicit a response. A call to action can mean many things, but your main goal here is to control the reader’s engagement and influence them to do something.
Some CTA examples include:
- “My calendar is linked below - find time for a brief demonstration.”
- “Click here to experience x product/service”
- “Let’s Get Started!”
5. A Positive Close
It’s important to wrap up the email in a positive way. Your signature line should be simple and professional. Be confident and tastefully assume a positive outcome (i.e., I look forward to meeting you or speaking with you soon).
In conclusion, keep it simple, emphasize value, and create a clear call to action.
Want to see our other tips on closing more deals? Check out our blog on what makes salespeople successful.
Main photo by Brooke Cagle on Unsplash
