Building your brand takes time and effort. Marketing is ever-changing and requires a strong marketing strategy and the right tools.
In today's digital age, where connectivity and technology play a significant role, digital marketing has become indispensable to any successful marketing campaign. One of the most effective tools in the digital marketing arsenal is the digital business card. Let's explore what makes digital business cards the best marketing tool for your business.
Why are digital business cards the most powerful marketing tool?
1. Master hybrid communication
Digital business cards provide a unique combination of traditional networking and modern technology. They allow you to bridge the gap between face-to-face interactions and online connectivity. By making communication seamless across email, virtual meetings, text, and more, digital business cards enable you to engage with potential customers in the most effective method for them.
Managing your brand’s image through all communication channels allows your company to maintain a consistent and compelling brand identity while sharing the information that matters most to your customers in the best method for them.
2. Build a modern brand
US consumers are looking for brands that offer a digital experience as good as the in-person experience. In fact, over half of US consumers have said they would be less loyal to a brand that doesn’t have an excellent digital experience.
Don’t let your brand’s digital identity fall behind. Create a modern look and feel for your brand with digital business cards.
3. Boost your return on investment
Marketing can be costly, and businesses are always looking for ways to maximize the return on their marketing spend. Digital business cards offer a cost-effective solution compared to their traditional paper counterparts, and they come with added benefits to boost your ROI.
With digital business cards, companies can save up to 50%, and boost impressions, lead generation, and engagement. Learn more about how digital business cards can maximize your business card ROI.
4. Track your impact
Don’t just assume your marketing efforts are working. See the proof in the numbers with analytics you can’t get from traditional business cards.
With a Professional, Business, or Enterprise plan, use built-in analytics to see basic analytics like the number of times your card has been viewed or saved and how many contacts have been made. To dive deeper and see even more insights link your digital business card to Google Analytics for a full analytics panel.
5. Reach ESG goals
As sustainability goals become more important to consumers, it’s also important to factor them into your company's marketing strategy. Printed marketing collateral like business cards can contribute to cutting down trees, increasing water consumption, carbon emissions, and excess waste.
By going paperless, your company can help reduce the impact of paper business cards on the environment. In the pas year, HiHello users saved:
- 815 Trees
- 326,000 gallons of water
- 50,000 pounds of carbon, and
- 50,000 pounds of waste
Get digital business cards for your company today to help us make an even bigger impact.
Want to learn more about digital business cards? Discover plans for individuals and teams, find our guide to digital business cards, and explore even more on our blog.
