Networking is more than just a buzzword; it’s a vital skill that can lead to significant growth for you, your career, and your business. While networking is essential, it can be difficult to grow your connections, learn how to network, or find the right way to network. The good news is that business networking groups are a simple solution to open doors to new connections.
Let’s dive into the essentials of creating your own networking group, joining existing ones, and leveraging these connections for success.
What are the benefits of a business networking group?
Business networking groups might not immediately sound like a super exciting idea, but there are a lot of reasons why these groups can be far more effective than a grassroots effort to make more connections.
1. High-Intent Individuals
One huge benefit of networking groups is that everyone there wants to make new connections and expand their reach. This makes it easier for beginners and opens up more possibilities for connections.
2. Skill Development
The great thing about networking groups is that many offer workshops and training sessions to improve your skills and knowledge and offer a place to test those skills.
3. Get Specific
There are hundreds of business networking groups out there, and many of them have very specific focuses that can help connect you with people in your industry, in your situation, and who can support you or your business.
4. Go Broad
While being specific about who you network with can be a huge benefit, general networking groups can also be beneficial. You can gain connections and knowledge from people in other industries, people of other experience levels, and more.
5. There’s Something for Everyone
One huge benefit of networking groups is that there’s one for everyone. Whether general, industry-specific, in-person, or virtual, there’s a group that fits everyone’s needs.
What types of business networking groups are there?
There are tens if not hundreds of different types of business networking groups, and there’s sure to be the right one for you. Here’s an overview of the most common types to look out for.
1. Industry-Specific Groups
Focused on specific sectors, these groups provide tailored insights and connections. Most commonly, you’ll see groups for realtors, entrepreneurs, and small businesses, but they can exist for almost any industry.
2. Chamber of Commerce
Local chambers often host networking events that connect businesses within the community. From small to large businesses, local chambers of commerce are an excellent way to do business-to-business networking.
3. Referral Networks
Organizations like BNI (Business Network International) and others emphasize generating referrals among members. These groups are a great way to get specified referrals for connections and customers to help you grow your business.
4. Professional Associations
While these groups may not be seen as traditional networking groups, they’re a great place to network. Professional associations are based on providing resources and training as well as networking opportunities for specific professions.
5. Online Communities
Technology has had a major impact on networking (just as Gen-Z has). From virtual networking events to social media networking like LinkedIn and X (formerly Twitter), there are online communities for even the most niche groups.
How to Join a Business Networking Group
Joining a networking group can be a game-changer for your career. Here’s how to find the right fit:
1. Research Groups
Look for groups that align with your industry and goals. Websites like Meetup, LinkedIn, and local chambers of commerce are great places to start.
2. Attend as a Guest
Many groups allow potential members to attend a meeting before committing. This is your chance to gauge the group’s dynamics and see if it resonates with you. Test a meetup or two from multiple groups to find the right group for you.
3. Prepare Your Introduction
When you join, be ready to introduce yourself succinctly with a tailored elevator pitch. Share your background, what you’re looking for, and how you can contribute to the group.
4. Engage Actively
Once you join, participate in discussions, offer your expertise, and connect with other members. Networking is a two-way street; the more you give, the more you gain.
Starting Your Own Networking Group
If you can’t find a networking group with everything you’re looking for, consider creating your own. Here’s how to get started creating your very own networking group:
1. Define Your Purpose
What do you want to achieve? Clarity in your purpose will attract the right members, whether you’re sharing industry insights, generating referrals, or fostering collaborations. Consider why you chose to start your own group over joining another when you define your purpose. Outline the difference between what you’re building and what already exists.
2. Choose Your Format
Decide if your meetings will be in-person, virtual, or hybrid. Each format has its advantages, so consider what will work best for your audience. Remember, as you build and grow, your group's needs may change. Be sure to ask your members what works for them, too.
3. Set a Schedule
Consistency is key to maintaining and growing a network. Establish regular meeting times to keep members engaged and looking forward to connecting. Keep in mind that not every timeline works for every industry; some groups may want frequent meeting options or varied options.
4. Promote Your Group
What’s a networking group without members to network? Use social media, community boards, and professional networks to spread the word. Highlight the benefits of joining to attract members.
5. Create a Welcoming Environment
Foster a culture of support, collaboration, and feedback. Encourage members to share their experiences and insights, making everyone feel valued. And don’t forget that your members are the best way to improve your group.
Tips for Maximizing Your Networking Experience
Joining a networking group is a great first step, but don’t forget to maximize the experience.
1. Be Consistent
Attend meetings regularly to build relationships and stay engaged with your network.
2. Follow Up
Your network should extend beyond the group. After meeting someone new, send a follow-up message to reinforce the connection. A simple note can go a long way.
3. Offer Value
Look for ways to help others in your network. Whether it’s sharing a resource or making an introduction, being helpful strengthens relationships.
4. Stay Organized
Keep track of your connections and interactions. Tools like digital address books and digital business cards can help you exchange information and remember key details about your contacts.
5. Be Authentic
Genuine connections are built on trust and authenticity. Be yourself, and let your personality shine through.
Networking is not just about collecting contacts; it’s about building relationships that can lead to mutual growth and success. By starting or joining a business networking group, you’re taking a proactive step toward enhancing your professional journey.
Want to kickstart your networking journey? Check out the HiHello blog for more tips and tools, from how to host a virtual networking event to networking as an introvert and icebreaker questions.
