Whether you are attending an in-person or virtual event, consider how you will promote your brand. No matter how big or small, most businesses are constantly looking for ways to gain more exposure and, in turn, more customers.
Want to learn more about the best tool to promote your business and how you can use it at events? Keep reading to make a stronger impression at your next event.
What is the best tool for promoting your brand at events?
From promotional videos, social media posts, a great website, company swag, and more, picking the best promotion tactic can be challenging. But the best tool for your brand is simple: digital business cards.
Using digital business cards isn’t only about the traditional business card exchange; it offers much more. With HiHello digital business cards, you can customize the card to match your brand with embedded videos, social media profiles, PDFs, and any other brand materials that set you apart. When you use digital business cards at an event, you will be able to share more information with customers, but you can track your business card with built-in analytics.
How to use HiHello at in-person events
Using a digital business card at an in-person event is easy. Of course, you can always use it as you would use a traditional business card to share contact information, but when you choose HiHello, you can do much more.
1. Share your card via text, email, QR code, or NFC
How your business card looks plays a vital role in brand perception. The quality of your business card is no joke. 72% of people will judge a company based on a business card. Wow them when you share your digital business card without ever exchanging a piece of paper.
2. QR code check-in
If you’re managing an event, tracking who showed up is essential. Use a QR code check-in to view who came, gather follow-up information, and make sure they leave with your information. Put your customized QR code at the check-in table, direct everyone to save the contact information, and then have them share their information in return.
3. Trade “business cards”
If you’re a fan of a physical business card, you can still go digital. Create custom sustainable swag with your digital business card’s QR code. Not only do they have your business card, but you’re also showing your commitment to going green.
4. Use it in your presentation
If you have a slide deck or video playing at your event, include your QR code. Even if you’re unable to speak with everyone, they’ll be able to save your contact information to follow up later.
5. Create a display
Make a display with your QR code on it. Put a posterboard up so anyone passing by can learn more about your brand.
6. Create scannable name tags
Print custom name tags with everyone's QR code. Creating scannable name tags makes sharing contact information quick and fun for attendees.
7. Try NFC
When you use HiHello, you can create an NFC business card for a fraction of the cost of a traditional NFC business card. Use that savings to make NFC keychains. Attendees will take home a nifty keychain, and they can tap it anytime to get your business card.
How to use HiHello at virtual events
While in-person events are making a come-back, virtual events are here to stay. In the last few years, it has become clear that paper business cards have no place in a virtual world. That’s where HiHello comes in.
8. Virtual backgrounds for Zoom, Microsoft Teams, and Google Meet
Create a virtual background with the HiHello virtual background generator. Anyone you talk to can quickly scan your QR code and save your business card.
9. Create a guest list.
If all of the attendees at your event have HiHello cards, you can create an automated guest list. Everyone who shares their card with you will automatically have their contact added to your smart address book, allowing you to use notes and tags to organize contacts who attended the event.
How to use HiHello after the event
You made it home, but the work isn’t over yet. After making a ton of new connections and taking in a lot of information, it’s time to assess the past few hours or days. While everything is still at top of your mind, take a moment to look at who you met, who you need to reach out to, what worked at this conference, and what you might do differently next time.
10. Look at the numbers
With HiHello, you don’t have to blindly hope people are looking at and saving your business cad. With HiHello Business or Enterprise, you have access to built-in analytics and the ability to integrate with Google Tag Manager. Look at how many people viewed your card and how many people saved your card, so you can determine exactly how many people you met and how effective your business card is.
How do I get HiHello for my business?
Setting up digital business cards for your whole team is easy! Just contact our sales team, and you’ll have digital business cards for everyone at your company in no time.
