Anyone who is a realtor, knows a realtor, or is buying or selling a house knows that one thing is for sure: real estate agents go through business cards quicker than you can say, “waiving all contingencies”!
If you’re handing out 500 business cards annually, you’re likely spending upwards of $150 yearly on business cards. While business cards don’t come cheap, trying to ditch them as a real estate agent is like taking water away from a fish. So if you’re looking for a better business card without the high price tag, we have you covered. Keep reading to learn how to make the best business card for realtors (for free!).
What is the best business card for realtors?
Realty is an industry that relies on business cards, so it is no surprise that realtors are always on the hunt for more effective ways to share their contact information. That hunt has finally ended with the perfect business card for realtors: a digital business card. Of course, not all digital business cards are created equal. But picking the right one is easy: HiHello digital business cards are the number one virtual cards in the App Store and Google Play. Boasting the best prices and more features than the competition, HiHello is the clear winner.
HiHello is free, but for those wanting a more customized experience, HiHello offers premium digital business card subscriptions. For the same price as a Starbucks coffee, you can customize your card’s design, include badges and awards, add videos to your card, share marketing materials, and more.
Why should real estate agents use digital business cards?
Business cards will always exist for as long as there is a need to exchange contact information. However, we live in a digital world, and the paper business card is a relic of the past. Digital business cards are a great alternative to paper cards, especially for realtors. Here’s why:
1. You’ll save money.
How many business cards do you use every year? 500? 1,000? You can share a digital business card as often as you need, and you’ll never pay more. You’ll never pay for more cards again when you go digital, even if you update your information. Going digital allows you to edit your card in seconds without adding costs or wait times.
2. Digital cards are eco-friendly.
Five million trees are cut down each year for the sole purpose of making paper business cards. From deforestation to shipping business cards to your door, thousands of gallons of water are wasted to produce paper business cards. And as any real estate agent will know, you go through more business cards than most professions. When you switch to digital, you’ll have a better business card and help the environment simultaneously.
3. You can update your digital card on the go.
From shipping costs, long lead times, typos, and the rising cost of printing paper business cards, ordering more cards is a hassle. When you go digital, you’ll never run out of cards; you can update typos and outdated information in seconds and never have to wait on a delivery truck.
4. High-tech buyers are on the rise.
Millennials now account for 43% of home buyers, and Gen Z makes up a growing 2% of home buyers. With tech-forward generations taking over Boomers in the housing market, staying up to date with current technology is essential. Millennials and Gen Z want information at their fingertips in seconds, and typing the information from your paper business card won’t make the cut.
5. You can completely customize a digital business card.
Going digital doesn’t mean losing the ability to customize your card. In fact, with unlimited room for contact information, links, videos, and more, digital cards offer more customization than traditional business cards. HiHello Professional—HiHello’s most popular plan for realtors— allows you to select any color you want and choose from multiple card designs for even more customization. With HiHello Professional, you can also add badges to your cards (more on that later).
6. You can embed videos on your card.
HiHello Professional allows you to embed any YouTube videos directly on your card. By featuring a video on your card, potential buyers can see a home tour or walkthrough without leaving your business card.
7. You can create a video business card.
Not only can you include a featured video on your business card, but with HiHello Professional, you can also create a video business card. This feature allows you to level up and replace your profile picture with a short video.
8. You can include PDFs.
Instead of printing hundreds of flyers and one-pagers, include them with your digital business card. HiHello Professional allows you to upload as many PDFs as you want to your cards so you can easily share your marketing materials and open house flyers.
9. You can create and manage multiple cards.
If you use paper business cards, you are likely limited to one business card, but you can have several digital business cards at once. Create cards tailored to each listing, design a card specifically for sellers, other agents, and more.
Digital business card use cases for realtors
Not every house sells itself. Sometimes it takes a little extra effort. Often, it comes down to marketing. Crafting the perfect flyer isn’t always easy, but digital business cards make it easier.
Quickly grow your client list.
Handing out paper business cards is often a shot in the dark. It takes hundreds of paper business cards to make an impact, and more often than not, you don’t get contact information in return. With digital business cards, you can share your card in seconds, and once a card is saved, HiHello found that an average of 34% of people will respond with their contact information. That’s a 12X increase over paper business cards!
Not only is sharing your contact information simple, but it’s also easy to receive a card. No app is required to view or save your HiHello digital business card so that you can share your card with anymore.
Keep up with contacts.
The Rolodex went out of style, and phone contact lists are impossible to organize. With the HiHello smart address book, you can use notes and tags to manage all of your contacts. Tags enable you to organize contacts into groups in seconds, while notes let you add any information you want. This feature is perfect for managing buyers, sellers, and other connections.
Easily send your card to other realtors.
With digital business cards, you can easily manage all of your contacts with groups, notes, and tags. Manage your network of realtors easily with groups for each company, client, or listing. With the smart address book, you’ll always be able to easily access your entire network to grow and maintain relationships that can help you or a client in the future.
Place your QR code on a “For Sale” sign.
Create a For Sale sign with your digital business card’s QR code. Not only can it be quickly scanned as potential buyers drive by, but your contact information will always be up to date.
Include your QR code on open house flyers.
Give potential buyers a one-pager with all of the information they need. Include your digital business card’s QR code to link to a card with all of the listing information. Adding a QR code means you’ll have more room for details about the home, and buyers will be able to access it in seconds.
Show off your listings.
Make it easy for buyers to view all of your current listings easily. HiHello allows you to add as many links as possible to showcase every available property. Link to the listing, add a video, include photos, one-pagers, contact information, and more. Your digital business card can be a one-stop shop for all the information your buyers need.
Include a 3D video tour.
For your most significant or extensive listing, include an embedded YouTube video of a house tour on your card. Standard flyers limit you to a few photos, but when you use videos for marketing your properties, you could see a 40% increase in profits.
Create a custom card for listings.
Consider creating a business card for each listing. Include information specific to each property to create a better buyer experience. Use custom cards to organize buyers and track property interest. With built-in analytics you can track the power of your business cards.
Real estate agent business card best practices
Whether you’re using a paper card or a digital business card, there are some best practices to follow:
Should real estate agents put their picture on business cards?
Putting a headshot on realtor business cards is common practice for many real estate agents. As a real estate agent, not only are you selling homes, land, and buildings, but you’re also marketing yourself. As a real estate agent, you are your brand. We recommend including your picture on your business card, but only if you do it correctly.
Opting for paper business cards can make including an image tricky. Finding room for all of your information plus a picture is challenging, and it could even hurt you if it makes the card more difficult to read. Digital business cards will allow you to easily add a headshot without harming the readability of your business card.
Should real estate agents put their license number on business cards?
As a real estate agent, you should always have your license number on your business cards. Including this accreditation is required in many states and shows you are legitimate and trustworthy. However, before you include your license number, ensure that the name listed on your business card is your full name associated with your license.
What should I put on a real estate business card?
The best real estate business cards include six key things. You'll need more than your contact information to design the best real estate business card. So incorporate these six must-haves for the best realtor business cards.
1. A photo
Now that you know how important a headshot is for real estate agents don’t forget to include one on your business card.
2. Name
Including your name might seem obvious, but there’s more than one way to put your name on a business card. Your name shouldn’t only include first and last. It should also include pronouns, accreditations, and your preferred name.
3. Contact information
Contact information is a given when designing your business card, but it gets more complicated once you look into what information is necessary. With a paper business card, limited space means you might only have room for a phone number and email address. But, if you go digital, you can offer multiple phone numbers and email addresses, Skype, WhatsApp, links to your website, social media pages, and much more. Going digital allows potential buyers to reach out to you on multiple platforms.
4. License number and type of license
Don’t forget to include your license number and state the license type. While this information is integral to your brand credibility, follow all state laws and regulations. For example, some states may require information like the name of your brokerage and a business address.
5. Badges
Use badges to show your accreditations, awards, licenses, and subsidiary companies. While finding room for these images on a paper business card can be challenging, digital business cards offer unlimited space. Before including badges, double-check regulations, as some badges may not be used if any other occupation is listed on the card, and each state has its own rules.
6. Your listings
Your business card is a massive marketing asset for your business, so why not include your listings? You can add links to every listing and even embed video walkthroughs of your available properties with a digital business card.
7. Brand colors
The color of your business cards should always match the brokerage standard to avoid misrepresenting the brand. Keep your branding consistent by customizing the color of your card to fit your brokerage standard perfectly.
How do I sign up for HiHello?
If you’re ready to create your digital business card, you can create your account for free on iOS, Android, or Desktop. To access HiHello Professional, head to our pricing page to upgrade your account.
